Due to comments I receive about bringing back Kellogg’s Concentrate cereal, I made an inquiry to Kellogg’s just to see if there was even a slight chance that they would reintroduce the product in the future. Here was their reply:
“Thank you for contacting us regarding Kellogg’s® Concentrate cereal.
Unfortunately, stores only want to stock the fastest moving products. If the stores start to discontinue an item, we find that we cannot produce the smaller volumes the business demands. It is always difficult for us to make the decision to discontinue a product, as we know it is always someone’s favorite. At this time, there are no plans to reintroduce it.
We know that it will be hard to find a replacement, but we are always developing new products so we are sure that you will soon find another favorite! You should try Kellogg’s® All Bran® Bran Buds cereal.
Please be assured that your wish to have this product back on store shelves has been shared with the appropriate department. We appreciate your interest and loyalty to our brands and trust that we will continue to meet your needs for many years to come.”
Here’s the original post about Kellogg’s Concentrate Cereal if you haven’t read it yet: